10 New July Fashion Launches To Look Out For
The fact that it’s already July and we have completed more than 6 months of this year sitting at our homes is sad. Whilst that is something really miserable as we had to spend half of the year staying indoors, the world hasn’t stopped: treat yourself with the brand new fashion products launched. In this article, we are going to talk about the July fashion launches that you would want to add to your shopping cart. So without wasting time anymore, let us quickly take a look at the list
Top 10 July Fashion Launches
1. Low-Cost Wanderlust Backpacks
Exploring the open road has become quite popular amongst travelers seeking an alternative to conventional trips, so new products like the WANDRD ‘FERNWEH’ backpacks are being created to support them and tops our list of July Fashion launches.
The pack offers 50 liters of storage space within and provides ample area for keeping clothing, technology, photography equipment, and more securely stowed.
The bag also provides easy top access, front clamshell access, a removable bucket organization system, and many other convenience features that will help travelers with little time to spare fumbling with their gear. It also focuses on the needs of photographers to help them keep their essential gear nearby and protected at all times.
2. Retro Anime Inspire Apparel
GU is working in collaboration with Evangelion on a new collection for the Spring/Summer 2020 following its work alongside SOPH. The Japanese brand has drawn graphics that embody a retro-futuristic theme from the anime series for the season.
The collection has a selection of graphic tees, half-sleeve hoodies, button-up shirts- all which are adorned in images that reference Evangelion. One of the standout items from the collection is the black tee that boasts a visual of the variety of Angels from the shoe and their profiles.
3. The 80’s Inspired Sporty Caps- Set To Launch Online At MR PORTER
Sportswear giant Nike has introduced the familiar staple headwear in the form of the Sportswear Heritage 86 cap for the summer season. The cap is part of the brand’s Heritage collection and highlights an 80s-inspired design, which is clearly noted by the Swoosh logo.
It has embroidered detailing and features a white outline for a standout look. The cap has a soft cotton-twill material and features a classic six-paneling layout. The baseball cap also features elements such as the adjustable strap on the back, embroidered eyelets, and a brown band on the internal part of the design. The summer-ready cap is set to launch online at MR PORTER.
4. Hybrid Purpose Footwear Design
ECCO designs a new footwear silhouette that is for a variety of circumstances- the sneakers are casual and formal and make the footwear suitable for work to leisure. It’s made for young professionals with hybrid components that cater to the diverse lifestyle that a Millennial would lead.
5. Luxe Exaggerated Sole Footwear
Bottega Veneta is all set to launch a new footwear design for its Pre-Fall 2020 collection, spotlighting the exaggerated sole accent at the base foundation of the silhouettes. The leather uppers give the designs an elegant look and the shoes boast a lugged heavy-duty look due to its dramatic soles.
The new boots arrive in contrasting colors from the upper to the soles including militaristic green and bright red as pops of color. The seasonal range also sees a new quilted boot model in black or off-white.
6. Pandemic supporting Polo T-shirt
The Lacoste ‘Chic With a Twist’ collection of the July Fashion launches consists of elevated sportswear designed for you to “look just as good as it feels.” Effortlessly cool, comfortable, and sport-minded apparel, French heritage brand Lacoste returns with a range of functional and versatile menswear presented as part of its Spring/Summer 2020 collection. Standouts from the collection include crewnecks with green and white graphics that are an abstract take on a classic straight-across stripe, lightweight bomber jackets that are ideal for layering and logo-adorned shirts with oversized versions of the company’s iconic crocodile.
7. Anime-Inspired Fashion Boots
Fashion label GCDC introduces its latest ‘Futuro Beach’ collection for the Spring/Summer 2019 season and it boasts vibrant design elements throughout the entire range. The campaign features names such as Yung Taco, Lily McMenamy, Alton Mason, and Esther McGregor. The overarching concept of the capsule adopts are the ideas of diversity, youth culture, and hope. The Future Beach Anime-Inspired Fashion Boots range is now available to shop online at GCDS with plans to open up its second flagship location in Hong Kong this year.
8. Motorcyclist-Inspired Sneakers
The Aether Dalton Sneaker is the brand’s first-ever sneaker that aims to provide wearers with a stylish footwear option that doesn’t skimp when it comes to durability. The shoe features the D3O impact protection along with proprietary technologies and shock-absorbing materials that will help to protect a motorcyclist’s feet when on the open road.
The Aether Dalton Sneaker is built to stand the test of time and comes in three color options including Nordic Navy, Onyx, and Duffle Green. Priced at $325 a pair, the sneakers are built with comfort and stability in mind to help riders stay agile.
9. Graffiti-Inspired Artful Streetwear
UNITED ARROWS & SONS draws in the help of A.D.E.D. on a collection designed with inspiration drawn from the look of bold graffiti art. The classic hand tags that are true to A.D.E.D. are seen throughout the entire collection that design the selection of hoodies, tees, long sleeve shirts, and more.
The front features the same in bright yellow block letters that have a thin outline. More items in the range include the bright red hoodie and the black graphic t-shirt to round it all out.
10. Deconstructed Suede Sneakers
The Jordan Delta SP sneakers introduced a new design that spotlights deconstructed elements and suede sneakers Swoosh as the branding accent. It’s made up of a blend of materials that make up the model, all of which sit atop of the brand’s React sole unit foundation. The suede Swoosh notably wraps itself around towards the back of the shoe as well, which is in reference to the unique Jordan Brand aesthetic. The back of the shoe also has a suede panel branded with the Jumpman logo.
So, with that, we come to the end of our list of July Fashion launches. We know that it has been months since we all are staying indoors and this is gonna be like this for a while, but that doesn’t stop us from being updated about fashion, right? So, you’re welcome!