Unlocking the Elusive: A Guide on How to Buy Air Jordans

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‘Air Jordans”—the term is exciting enough to give you goosebumps! Right? Nike’s Air Jordans debuted in 1985 and have simply transformed the sneaker world. According to sneaker enthusiasts or collectors, no other sneaker is more iconic than Air Jordans. It’s time to step into a world of rare Air Jordans and make your sneaker dream a reality.

From stunningly coveted sneaker collaborations to runway-made athletic sneakers or legendary GOAT ones, there are many valuable Air Jordans that sneaker collectors can’t resist.

In this blog, we are going to unveil five elusive gems that every sneaker enthusiast prefers to include in their collections. No, we won’t leave you hanging! We will also share secrets and strategies on how to buy Air Jordans. So, read on to discover which and how.

5 Rare Air Jordans for Your Ultimate Sneaker Collection

Check out the rare Air Jordans here and then decide on how to buy Air Jordans. With the help of the internet, now buying any rare piece isn’t a challenge; you just need to find the right platform and pay the price!

  1. Nike Air Jordan 1 OG High Chicago
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Nike Air Jordan 1 OG High Chicago – How To Buy Air Jordans

The original Air Jordan 1 Chicago, one of the most iconic sneakers to date, was released in 1985 and was designed by Peter Moore. You know that in 1984, Nike decided to partner with Michael Jordan, which was the beginning of the Jordan brand. Without any doubt, it was an unprecedented move.

The incredible popularity of Air Jordan sneakers inspired Nike to continue to make new signature Jordans each season. These vintage Air Jordans OG High Chicago are dressed in red, white, and black, creating a unique sneaker look that is very different from other sneakers of that time. Perhaps this collection is one of the most recognizable ones for Michael Jordan and the Nike brand.

  1. Nike Air Jordan 3 Retro x Nipsey Hussle Victory Lap
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Nike Air Jordan 3 Retro x Nipsey Hussle Victory Lap – How To Buy Air Jordans

The Nike Air Jordan 3 Retro x Nipsey Hussle Victory Lap is a tribute to the late rapper’s iconic album as well as his enduring legacy. In this Air Jordan pair, you can experience a fine amalgamation between the classic Air Jordan 3 silhouette and Nipsey’s distinctive style. This particular sneaker collection features a black-and-white color combination, premium leather construction, and bold accents inspired by the Victory Lap album artwork.

Here, you can also see the shoe tongue is designed with Nipsey’s “All Money In” logo. This logo is a symbol of entrepreneurial spirit. With its timeless design and meaningful details, this classic collection is an attempt to pay homage to the visionary artist and his great contribution to music and culture.

  1. Nike Air Jordan 4 Retro Eminem Carhartt
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Nike Air Jordan 4 Retro Eminem Carhartt – How To Buy Air Jordans

In 2015, Eminem and the Jordan Brand teamed up and created 4 Retro Eminem Carhartt. This ultra-exclusive pair of Air Jordan sneakers can simply change your footwear game. These sneakers are really rare, as only a few pieces were created at that time to gift Eminen’s friends and family.

Apart from this, there were an additional ten pairs of Nike Air Jordan 4 to sell at an auction organized by eBay to help the Marshall Mathers Foundation. The auction by Eminem and Carhartt Air Jordan 4 Retro shoes was a massive success, generating $227,000 for the Michigan State University Community Music School. These retro Jordan 4 sneakers feature black Carhartt canvas with chrome eyelets.

  1. Nike Air Jordan 1 Retro High Colette Au Revoir
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Nike Air Jordan 1 Retro High Colette Au Revoir – How To Buy Air Jordans

This is an attempt to pay homage in an elegant way! Nike Air Jordan 1 Retro High Colette Au Revoir is the result of a special collaboration that celebrates Colette, an iconic Parisian boutique. This limited-edition sneaker with a unique design and premium craftsmanship pays homage to the boutique’s closing.

These sneaker pairs feature a clean white leather upper with stunning blue accents, representing Colette’s signature colors. Just like any other special edition sneakers, the Nike Air Jordan 1 Retro High Colette Au Revoir shoes’ tongue also displays the Colette logo.

You can see the same style in the Nike Air Jordan 3 Retro x Nipsey Hussle Victory Lap as well. Apart from this, the “Au Revoir” lettering on the sneaker heels also adds a pleasing farewell note. With premium materials and great attention to detail, this edition is undoubtedly a collectible piece for every sneaker enthusiast and Colette follower out there.

Must Read – Shein Alternatives: 15 Best Sites Like Shein To Buy From In 2020

  1. Air Jordan 1 High Dior Friends & Family
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Air Jordan 1 High Dior Friends & Family – How To Buy Air Jordans

If you are looking for rare Air Jordan editions that are immensely popular, don’t forget to note down Nike Air Jordan 1 High Dior in your list. It is an extremely rare and highly coveted sneaker that represents the pinnacle of luxury and exclusivity.

Nike Air Jordan 1 High Dior Friends & Family is the fine result of a special collaboration between Nike and the renowned fashion house Dior. Many don’t like the typical athletic essence of sneakers and look for something fashionable at the same time. For them, this edition is a perfect choice.

Nike Air Jordan 1 High Dior is a harmonious amalgamation of sportswear and high fashion. These sneakers have a white and grey upper with Dior’s iconic monogram pattern, enhanced by the wings logo of Air Jordan. The stunning craftsmanship, attention to detail, and premium materials make these sneakers a true collectible.

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How to Buy Air Jordans? 

Air Jordans can be purchased through multiple sources. One can directly visit the Nike shoe store available near them or can take the help of online platforms. Some of the great places one can purchase Air Jordans through online platforms are shared ahead.

Nike:

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Nike Website – How To Buy Air Jordans

If you are looking to make a purchase of your favorite pair of Air Jordans, the official website of Nike is the most preferred platform. This website will allow you to purchase your desired new pair of Air Jordans that can be just released in the market. One can also stay connected to the updates by enabling notifications from the site.

Reseller Platforms:

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GOAT Website – How To Buy Air Jordans

For those looking forward to purchasing the resale shoes or even a new pair from a reselling market. Shared ahead are the top 5 best sites to consider while looking for Air Jordans. Platforms like GOAT, StockX, Flight Club, eBay, Stadium Goods, etc. provide good access to rare pair of Air Jordans as well as the newly launched pair of Air Jordans.

In all cases, authenticity verification is a must, so be aware of the counterfeit signs and ensure the chosen seller provides genuine products. Also, you need to be ready to pay a premium for rarity.

Must Read – An Ultimate Guide on How to Buy Sneakers in Bulk

Conclusion 

These are some rare Air Jordan editions that you can collect to increase the value of your sneaker collection. Actually, Air Jordan is an emotion for sneaker enthusiasts. We know you are thinking about where you can get these rare pieces and enjoy the ultimate luxury.

Let’s make it simple. When it comes to buying something expensive and rare, always do your own research. For your convenience, you can check platforms like Sotheby’s, StockX, GOAT, etc. Or, you can also check consignment stores, sneaker conventions, events, and even online forums and groups.

Hope, this article has helped you understand “how to buy Air Jordans”, especially the rare pieces. If you have more queries or want to share your Air Jordan buying experience, please feel free to write in our comment section.

Why Are Air Jordans So Expensive (Top 7 Reasons)

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Sneakers are no longer only styling items; they have become valuable assets like gold or coveted luxury products. Air Jordans are a great example! Air Jordans are the king of the world of sneakers, where a pair can command prices that are jaw-dropping.

From basketball courts to fashion runways, Air Jordans are simply ruling millions of hearts and representing style and true athleticism. However, do you know why are Air Jordans so expensive? From limited supply to the incredible branding power of Michael Jordan himself, there are a plethora of reasons that are directly contributing to the price tag of these iconic sneakers introduced by Nike.

A Glimpse of Air Jordan’s Market Value

Imagine that someone would like to pay somewhere between $2 and $4 million for a used pair of sneakers! This has happened at Sotheby’s auctions of a pair of Air Jordan 13s. Actually, this pair of Jordans holds a special place in history.

Michael Jordan wore this pair of shoes during the second game of the 1998 NBA Finals. This season, “the last dance,” marked the end of an era for the Chicago Bulls. Apart from this, there is another thing that makes this pair more valuable. It’s the only MeiGray photo-matched pair from the NBA finals to ever be on auction.

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Why Are Air Jordans So Expensive?

You are not alone in wanting to know the reasons behind the high price tag of Nike’s Air Jordans. And that’s why we thought to gather all the reasons here. So, let’s explore why are Air Jordans so expensive.

  1. History 
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Air Jordan 1 Worn By Michael Jordan

Any expensive product with never-ending demand is connected to some sort of story. No one will pay for an overpriced shoe if it doesn’t have a story to cherish. When Micahel Jordan started to play in the NBA, Nike first signed him in a pricey partnership deal. In the first pair, they changed the upper appearance of the sneakers and turned them black instead of white.

However, this style wasn’t approved by the NBA. Later, Michael Jordan wore the sneakers anyway; they got an ample amount of attention, and the shoes became symbols of rebellion. It created new market opportunities for Nike, and the increasing demand for these sneakers changed the industry at its core.

  1. Michael Jordan 
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Michael Jordan Advertising Air Jordan

Perhaps the major reason why Jordans are so expensive is because of who they are named after. We all know Nike has spent lots of money acquiring Michael Jordan for its brand. And without any doubt, the decision was very successful. Michael Jordan is a famous celebrity and successful basketball player, and Nike spends hugely to keep him as their spokesperson.

People trust or desire a brand’s products when their favorite celebrity is associated with them. And it also applies to Nike’s Air Jordans. Apart from this, Michael Jordan has made a lot of contributions to the design and appearance, and the celebrity touch makes these sneakers immediately gold. Many are gaga over the shoes that Jordan personally endorses and believe a pair can improve their game.

Must Read – 6 Most Expensive Celebrity Watches Worn by the Most Famous Men in the World

  1. Next-Gen Air Max Technology 
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Air Jordan Series 3 With Air MAx Technology

The use of next-gen Air Max technology is another reason why Air Jordans are so expensive. In order to ensure the uniqueness and high quality of sneakers, Nike acquired Tinker Hatfield, famous for his Air Max technology. The Air Max took the Air Jordan brand to a whole new level and left everyone amazed.

The Air Max technology introduced special cushioning to the shoe to ensure better support for the foot on rough landings. It was sturdy enough to maintain its shape and soft enough to provide the required comfort. Most importantly, Michael Jordan liked it very much. Later, Nike introduced Air Max technology in the Air Jordan 3 Series, and it became an instant hit.

  1. Marketing & Promotion
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Michael Jordan and Spike Lee Commercial

Every company has a certain budget for its marketing, and that often affects the price of the products or services. We have seen Nike run plenty of marketing campaigns on a high budget. Hiring Michael Jordan was one of their successful marketing decisions.

Not only Michael Jordan, but Nike has included many celebrities in its marketing campaigns. Even Michael Jordan and Spike Lee teamed up for one of Nike’s marketing campaigns. However, nowadays, Nike doesn’t need to promote its Air Jordans, and it puts more effort into the reveals. The heavy price of the reveals definitely contributes to its overall price factor. 

  1. Status Symbol 
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Nike’s Air Jordans Symbol

The reputation as well as the “cool factor” have made these sneakers a status symbol. Wearing a pair of Air Jordans not only offers legitimacy on the court but also represents expertise and “fan status” in basketball. Many also accept it as a way to prove they are the biggest Michael Jordan fans. Regardless of the reasons behind the high price tag, Air Jordans are a true status symbol.

  1. Materials 

Manufacturing Air Jordans requires more materials than any average sneaker. Generally, Jordans are bigger, offer enhanced support, and are equipped with more cushioning compared to other sneakers available on the market. Nike uses high-quality materials for Jordan manufacturing, so the sneakers can withstand the abuse of the basketball court. Michael Jordan has proven it to be true during his games.

  1. Resale Value 

Did you know Air Jordans also come with a great resale value? Even sometimes, the resale value may surpass the original retail price! Without any doubt, these iconic sneakers have become a hot commodity in the secondary market.

And the price is soaring due to limited availability and great cultural significance. The condition of the sneakers, authenticity, and rarity of some models play a crucial role in determining the resale value.

Must Read – 6 Most Expensive Celebrity Watches Worn by the Most Famous Men in the World

Conclusion 

So, we can see that the economics behind Air Jordan’s high price tag are a fascinating combination of supply and demand dynamics, quality, glorious history, marketing, and the brand value of Michael Jordan. The ever-increasing demand from enthusiasts and collectors contributes to its high price tag.

The association with Michael Jordan and Nike’s reputation also increases these sneakers’ allure and perceived value. No matter how high the price is, consumers are willing to pay a high price for Air Jordans and ensure an iconic symbol of style and status for themselves. 

Do you have more queries on “Why are Air Jordans so expensive”? Don’t hesitate to ask in our comment section.