Since its inception in 1985, Nike’s Air Jordan sneakers have emerged as a cultural phenomenon, transforming the realm of athletic footwear. According to many, Air Jordan is the first name that comes to mind when they think about buying basketball sneakers. It was designed in the United States, and for 37 years, it has been ruling the market.
The iconic silhouette vibes, coupled with Michael Jordan’s legacy, resulted in unprecedented attention, adoration, and a huge fan base across the globe. However, have you ever thought about why Air Jordans are so popular and expensive? Apart from the quality, innovative design, and brand value of Michael Jordan and Nike, is there anything else that can contribute to their popularity?
This blog aims to investigate all the reasons behind the head-turning popularity of Air Jordan sneakers. If you too are interested, stay connected until the end of this blog.
When Did Nike’s Air Jordan Become So Popular?
The popularity of Air Jordans started with one man, Number 23 of the NBA, Michael Jordan. He simply changed the way we style footwear and walk confidently. If we think about a world without Air Jordans and Michael Jordan, we would still be wearing typical loafers as leisure wear derived from North California. Michael Jordan is a pioneer in shaping modern sneaker culture.
Before Jordans, Converse was the top brand in terms of athletic shoes. However, Converse wasn’t able to meet the new tastes of emerging youth. There were only two colors or styles available: white and black. Air Jordans made their debut in 1985 but didn’t get much recognition during the initial years. But later, it got massively popular, and in 2018, Nike generated 2.9 billion USD from the Jordan Brand.
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Why Are Air Jordans So Popular? Behind the Scenes
Apart from the brand value of Michael Jordan, there are many other reasons that are directly contributing to the popularity of Air Jordan sneakers. Let’s investigate the behind-the-scenes stories in the following section.
- High-Quality Performance Product
The Air Jordan brand has become immensely popular because the products are specially designed for high-quality performance. Just like any high-quality shoe, they provide great comfort and support.
Average footwear can’t match the incredible quality of Air Jordans. Air Jordan sneakers have simply changed the definition of sneakers. You can wear a pair of Air Jordans for a long time without any discomfort.
- Extra Support & Comfort
Many of us always look for footwear that is highly stylish and offers extra support and comfort. And for this same reason, Air Jordans have become incredibly popular across the world.
Players who need to wear shoes for a long span of time often report ankle pain, foot pain, heel spurs, or plantar fasciitis. However, Air Jordans offer extra cushioning to ensure proper support and comfort so that wearers can walk confidently or perform with full-on focus.
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- High-Quality Materials
According to wearers, the quality of materials used for the production of these sneakers is unbeatable. And you know that when a product is made of premium-quality materials, it will reflect on the final cost of the product. The use of Air Max technology, natural fiber, and exclusive craftsmanship have made these footwear options extremely popular.
Depending on the specific model, the materials may differ. However, most Jordans contain a rubber outsole, carbon fiber, thermoplastic polyurethane, patent leather, mesh/flyknit, and suede. Before buying one, check the material details accordingly.
- Worldwide Recognition
When it comes to investigating “why are Air Jordans so popular”, we can’t skip their worldwide recognition. Not only Michael Jordan but also many other celebrities have been connected to this brand through marketing campaigns.
Even today, we can see many entertainers, actors, and athletes wearing Air Jordans, and as a result, their fans also start to like them. You know that any clothing item or footwear becomes popular when someone famous buys it. The same thing has contributed to the popularity and desirability of Nike’s Air Jordans.
- Uniqueness
Nearly all sneaker enthusiasts enjoy the unique style, latest designs, and iconic vibes of Air Jordans that other sneaker brands are unable to offer. For people who want both quality and comfort in a single pack, Air Jordans have a special place in their hearts.
Air Jordans also have exciting resale value in the secondary market and never go out of style. People of all ages can easily wear these Jordans and take their style statement to the next level.
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Conclusion
The above-mentioned reasons have directly or indirectly contributed to the popularity of Air Jordans. These signature shoes from Nike represent a typical belief and pursuit, not just the brilliant career of Michael Jordan. Even people with no connection to basketball are gaga over Air Jordans.
It helps them express themselves confidently and dream on the court. This is a psychological hint that tends to be a big thing for many people and is one of the major reasons why Air Jordans are so popular.
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